Five Steps You Can Take To Speed Up Your WordPress Site

31 Oct,2017

How long does your WordPress site take to load on the desktop? What about on mobile browsers? Those are both important question - and if your answer is anything other than a second or two, you’re in trouble.

Modern web users have notoriously short attention spans. According to KissMetrics, 40% of them will abandon a site that takes three seconds to load. And that number only grows larger with load times.

You want to do everything in your power to keep your load times to a minimum - and these tweaks will help you do exactly that.

Take A Look At Your Theme

First thing’s first, one thing a lot of site owners don’t realize is the impact their theme has on speed. Some themes or frameworks tend to be ‘heavier’ than others, and a particularly feature-heavy one can really drag your site down. Choose a solid theme that’s both lightweight and quick, like Thesis or Javelin - you might be surprised at the difference it makes.

Use The Right Plugins

Two of the most common contributors to site slowdown are sliders and image galleries. Fortunately, there are plugins for those. Soliloquy, for example, is an excellent slider optimization plugin that cuts down speed more than any other, while Envira Gallery is one of the quickest - and most feature-rich - you’ll find.

Optimize Your Media Files

By far, media files like images, menus, and videos are the biggest performance drain on your site. They’ve the largest impact on page load times, and are the most significant issue your users will run into. You need to ensure they’re optimized as effectively as possible.

This involves a few things:

  • Keep image quality around 60%, and never upload images larger than necessary for their intended use. Do not, for example, upload a 500 pixel image to use as a 150 pixel thumbnail.
  • Don’t host videos and audio on your site where you can avoid it. Hosting media costs both bandwidth and performance. Instead, host on an external service like SoundCloud or YouTube.
  • Install a caching plugin that will allow you to optimize your site and reduce load time for both media and other resources such as JavaScript, CSS, and text.

Utilize A Content Delivery Network

A content delivery network is one of the best ways to cut load times. It ensures that your users are served your website through a global distribution system, and they’ll always download data from a server that’s close to them. That will lead to lower latency, faster load times, and reduced page abandonment - all good things for you.

Make Sure Everything Is Up To Date

Last but certainly not least, patches have more uses than fixing the odd security risk. WordPress updates frequently include performance enhancements, bugfixes, and feature improvements. The same is true of updates to your theme and plugins.

Never put off an update if you can install it without breaking everything.

Keeping Things Quick

This is by no means a comprehensive list. There are plenty of other things you can do to keep your site quick on its feet, like optimizing your database or using excerpts on your posts. Think of this as a starting point - once you’ve done everything laid out here, you can move on to more complex stuff.

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